This must be some record! I blogged not once, but two times in a row.
I, again, have resigned my logo. I'm glad I didn't order those business cards! For this redesign, I refer to one of my favorite design blogs, BrandNew for an image-and-explain format:
So, the reason I switched logos is that the first logo I designed was made from one of my favorite fonts, and the thing is just that... it was a font. It was pretty, yes, but my hand just wasn't in it. So, I took the original letterforms as a illustration and I actually hand drew my initials.
I feel as if my logo says this: that my work is elegant, but still has aesthetically pleasing imperfections that make my work so endearing. Also it shows I know both vector design (graphic design) and hand drawing (illustration), which are the two main services I provide.
Redesign of this blog (and its header) and identity to follow soon. Hurray for change!
Two times in a row!
Thursday, May 21, 2009
at
9:28 AM
| Posted by
Rococo Cocoa is Joe
Posted In Design, Personal Work, The New JFL Design | |
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Loves it :)