Rococo Cocoa

Here is the first draft of a little something I'm doing for my 9-5, an educational software company. The aim was to have a school subject (this one being astronomy) leap off the screen, and hopefully if the head honcho likes it enough, it'll be featured as a full marketing campaign.

I looked at some tutorials on how to get an aurora borealis look in photoshop at design sites Abduzeedo and looking at the art of James White, Justin Maller and God himself, but it took me a hell of a long time to get the fairly realistic look that I wanted. All and all, I think this was a pretty good go at it. I think I have a little refining to do... I'll keep you (all three of you) updated!

So my blog now fits thematically with my website, and my twitter. Excellence in motion. Now on to business card designs. And actually finishing my website and getting collateral together and taking my bio picture and...


picture from awkwardfamilyphotos.com

I'm changing my blogger theme. It's not this one, don't worry, but will be a fantastic reflection of www.joelamour.com . Now, if to figure this all out...

This must be some record! I blogged not once, but two times in a row.

I, again, have resigned my logo. I'm glad I didn't order those business cards! For this redesign, I refer to one of my favorite design blogs, BrandNew for an image-and-explain format:

So, the reason I switched logos is that the first logo I designed was made from one of my favorite fonts, and the thing is just that... it was a font. It was pretty, yes, but my hand just wasn't in it. So, I took the original letterforms as a illustration and I actually hand drew my initials.

I feel as if my logo says this: that my work is elegant, but still has aesthetically pleasing imperfections that make my work so endearing. Also it shows I know both vector design (graphic design) and hand drawing (illustration), which are the two main services I provide.

Redesign of this blog (and its header) and identity to follow soon. Hurray for change!

I know guys. The three of you who read my blog have been asking: where in the world have the posts been? Well all I can say is I apologize. Just know, as long as I still do art, and blogger is still in business, this blog will be updated... eventually.

I've been designing my new website for a while, and I've even had the web space for a full two months without even loading a coming soon splash page. Silly me. But all that is fixed! I have a theme, and consistent branding, et.cetera.

So this is what my site will look like eventually. A little more variety in the way of thumbnails, though. Stay tuned!